Dubai, United Arab Emirates – July 31, 2025 BEYOND Developments, the forward- thinking real estate brand shaping lifestyle destinations by the sea, has unveiled PASSO, a sculptural waterfront development located on the prestigious West Crescent of Palm Jumeirah. As the company’s first flagship project beyond its masterplan in Dubai Maritime City (DMC), PASSO marks a defining moment in BEYOND’s strategic expansion, bringing its distinctive design philosophy to one of Dubai’s most iconic destinations.
The project was launched during a spectacular event held on Palm Jumeirah, where Dubai’s sky was lit up by an extraordinary 13-minute drone show featuring over 4,000 drones. For the first time in Dubai, “screens in the sky” technology was used, blending immersive visual effects with a live stage performance. This interactive show offered a unique visual narrative of PASSO through a seamless harmony between sky and stage, creatively capturing the project’s innovative elements.
Comprising two sculptural towers, Avita and Bella, PASSO introduces 625 refined residences in a curated range of layouts tailored to modern lifestyles. From serene one- bedroom sanctuaries and versatile two-to-four-bedroom apartments to expansive five- bedroom penthouses and six-bedroom standalone beach mansions, each home is crafted with elegance, spatial fluidity, and a focus on connection and comfort.
“PASSO is not just a new address; it is a strategic leap in our journey to craft places that resonate on a deeper human level,” said Adil Taqi, CEO of BEYOND Developments. “Its vision is anchored in three pillars: the Address, the Landmark, and the Experience. We believe architecture should do more than shape skylines, it should inspire emotion, foster connection, and create meaningful experiences. Palm Jumeirah, with its international prestige and unparalleled seafront setting, provides the ideal foundation for this philosophy.”
Taqi continued, “Dubai today is more than a thriving metropolis; it is a global benchmark for visionary urbanism. Its leadership, infrastructure, and investment ecosystem continue to set new standards for what cities can become. At BEYOND, we are not simply responding to this momentum; we are actively contributing to it, shaping places, elevating experiences, and defining the future of real estate in the region”.